Alecia Abigail

Alecia Abigail, SEO Consultant, Head of Research, and UX Designer at Bold, brings a unique blend of psychology, design, and digital strategy to every project. With a degree in psychology and a deep understanding of human behavior, Alecia ensures that every website and campaign she works on connects with the unconscious needs of the target audience—leading to higher engagement and conversion rates.

Alecia’s current focus as an SEO Consultant has elevated Bold’s ability to drive measurable growth for clients. Her research-driven approach informs not just design but also keyword strategy, content structure, and search visibility—ensuring websites aren't just beautiful, but also highly discoverable and performance-focused.

Clients benefit from an individualised service backed by meticulous research and data, resulting in exceptional ROI across campaigns. Her background in government research projects has equipped her with the skills to extract key audience insights and translate them into powerful online strategies that adapt with the digital landscape.

Alecia’s determination to stay ahead of changing consumer behaviour makes her a vital asset in both design and marketing conversations. She’s especially skilled at identifying potential customer objections before they arise, allowing Bold to proactively refine strategies before implementation.

She works closely with Debbie, Bold’s copywriter, to align content with the psychological triggers that influence user decisions—ensuring every word, layout, and call-to-action resonates with purpose.

Alecia has been an integral part of Bold since its founding in 2009, and her impact continues to shape the agency’s reputation for creating high-converting, customer-centric digital experiences.

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